Senior Data Analyst & Data Engineer
Designing data pipelines, BI dashboards, and CRM analytics solutions using SQL, Python, Azure, and Power BI.
About Me
My background
Originally from Tamil Nadu, India, I moved to the United Kingdom to pursue postgraduate studies at Aberdeen Business School, University of Aberdeen, where I earned my MBA and began building my career in data and analytics
My experience
With over 14 years of experience in data analytics, business intelligence, and digital marketing, I turn complex data into actionable insights that drive business growth and informed decision-making. My expertise spans data pipelines, BI dashboards, and scalable analytics solutions using SQL Server, Power BI (DAX), Python, Azure data services, Snowflake, and dbt.
I also bring strong experience in customer and marketing analytics, including campaign automation and performance analysis using Adobe Campaign Classic, Ometria and Pure360 (now Spotler). I help organisations maximise the value of their data to optimise performance, enhance customer engagement, and deliver measurable business outcomes.
My strengths
As a Certified Data and Campaign Management Professional, I specialise in transforming complex datasets into actionable insights through data analytics, business intelligence, and campaign analytics, helping organisations drive strategic growth and customer engagement.