Senior Data Analyst & Data Engineer
Designing data pipelines, BI dashboards, and CRM analytics solutions using SQL, Python, Azure, and Power BI.
About Me
My background
Originally from Tamil Nadu, India, I moved to the United Kingdom to pursue postgraduate studies at Aberdeen Business School, University of Aberdeen, where I earned my MBA and began building my career in data and analytics
My experience
With over 14 years of experience in data analytics, business intelligence, and digital marketing, I specialise in transforming complex data into actionable insights that support business growth and informed decision-making. My expertise includes building data pipelines, developing BI dashboards, and delivering analytics solutions using platforms such as SQL Server, Power BI, Python, and Azure data services.
I also have strong experience in customer and marketing analytics, including campaign automation and performance analysis using tools such as Adobe Campaign Classic and Pure360. I help organisations leverage their data assets to optimise performance, improve customer engagement, and deliver measurable business outcomes.
My strengths
As a Certified Data and Campaign Management Professional, I specialise in transforming complex datasets into actionable insights through data analytics, business intelligence, and campaign analytics, helping organisations drive strategic growth and customer engagement.