Senior Data & Analytics Lead
Designing data platforms, analytics solutions, and CRM-driven customer insights using SQL, Python, Azure & Power BI.
About Me
My background
Originally from Tamil Nadu, India, I moved to the United Kingdom to pursue postgraduate studies at Aberdeen Business School, University of Aberdeen, where I earned my MBA. During this time, I developed my skills in Business Intelligence, Data Science, and Digital Marketing, which laid the foundation for my career in data and analytics.
My experience
With over 14 years of experience in data analytics, business intelligence, and digital marketing, I transform complex data into actionable insights that foster business growth and informed decision-making. My expertise encompasses data pipelines, BI dashboards, and scalable analytics solutions leveraging SQL Server, Power BI (DAX), Python, Azure data services, Snowflake, and dbt.
Additionally, I possess strong experience in customer and marketing analytics, focusing on campaign automation and performance analysis using Adobe Campaign Classic, Ometria, and Pure360 (now Spotler). I assist organizations in maximizing the value of their data to enhance performance, improve customer engagement, and achieve measurable business outcomes through effective business intelligence strategies.
My strengths
As a Certified Data and Campaign Management Professional, I specialise in leveraging data science to transform complex datasets into actionable insights through business intelligence and campaign analytics. This approach helps organisations drive strategic growth and enhance customer engagement in the realm of digital marketing.