Senior Data & Analytics Lead
Designing Data Platforms | Analytics Solutions | E-commerce & Digital | CRM & Customer Insights.
About Me
My background
Originally from Tamil Nadu, India, I moved to the United Kingdom to pursue postgraduate studies at Aberdeen Business School, University of Aberdeen, where I earned my MBA. During this time, I developed my skills in Business Intelligence, Data Science, and Digital Marketing, which laid the foundation for my career in data and analytics.
My experience
With over 15 years of experience in data and analytics, I design and deliver scalable data platforms and analytics solutions that support strategic and commercial decision-making. My expertise spans data engineering, data modelling, business intelligence and advanced analytics, with hands-on experience across SQL Server, Power BI (DAX), Python, Azure, Snowflake and dbt.
Across customer, marketing and digital analytics, I have led the delivery of customer journey and conversion analysis, segmentation, predictive modelling, campaign performance and CRM automation. I have worked extensively with Adobe Campaign Classic, Emarsys, Ometria and Pure360 (now Spotler) to strengthen customer engagement and lifecycle strategies. My experience extends to developing e-commerce solutions, including digital customer journeys, online ordering, performance tracking and analytics.
Throughout my career, I have partnered with senior stakeholders and cross-functional teams to translate complex business challenges into scalable data solutions, combining technical depth with commercial understanding to improve customer outcomes, operational efficiency and business performance.
My strengths
As a certified Data and Campaign Management professional, I lead end-to-end analytics and campaign delivery, from data preparation and modelling through to segmentation, predictive analytics, Power BI reporting, campaign execution and performance optimisation. I combine technical depth, commercial insight and stakeholder collaboration to translate business challenges into practical solutions and measurable outcomes