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Data platforms, analytics and the customer behind the numbers
I design and deliver scalable data platforms, analytics and BI solutions that turn complex data into actionable insight for strategic and commercial decisions.
Overview
Technical depth, commercial focus
My experience spans financial services, insurance, retail and e-commerce, combining technical data expertise with customer, marketing and digital analytics.
I work across traditional and modern data environments, including SQL Server, Microsoft Fabric, Azure, Snowflake and dbt, designing robust pipelines, data models and analytics-ready datasets that give BI and advanced analytics a trusted foundation.
I have extensive CRM, marketing automation and campaign management expertise across Adobe Campaign Classic, Emarsys, Ometria and Pure360 (now Spotler), and I partner with business and technology stakeholders to turn complex challenges into solutions that improve customer outcomes and performance.
Industries
- Sector
- Financial Services
- Sector
- Insurance
- Sector
- Retail & eCommerce
- Sector
- Investment & Savings
Key skills
What I bring to a data team
Data Engineering & ETL/ELT
Designing and delivering scalable data pipelines using SQL Server, Azure Data Factory, Microsoft Fabric, Python and dbt, including API integrations that consolidate customer and operational data from multiple regulated source systems into reliable, analytics-ready datasets.
Data Modelling & Warehousing
Kimball dimensional modelling with fact and dimension tables and star schemas, and governed warehouses built in layered Raw, Staging and Data Mart architectures that give BI and analytics a trusted foundation.
Power BI & Data Visualisation
Power BI Desktop and Service, advanced DAX, Power Query (M) and semantic models, plus row-level security, gateways, scheduled refresh and performance optimisation. Also Tableau and SSRS.
Customer & Marketing Analytics
Segmentation, customer lifecycle and journey analytics, LTV/CLV, churn and conversion analysis, cohort analysis, A/B testing, attribution and Marketing Mix Modelling to improve acquisition, retention and marketing effectiveness.
Predictive & Advanced Analytics
Predictive and statistical models in Python and scikit-learn for churn prediction, campaign conversion, demand forecasting and performance measurement.
Digital & E-commerce Analytics
GA4, digital customer journeys, website behaviour, conversion and online sales analysis, alongside building e-commerce platforms, analytics tracking and KPI frameworks.
Campaign & CRM Data Solutions
Full-cycle email and SMS lifecycle campaigns across Adobe Campaign Classic, Emarsys, Ometria and Pure360 (now Spotler), including segmentation, automation, measurement and CRM platform migration.
Data Governance & Delivery
Data quality, validation, lineage and auditability within regulated environments (GDPR, FCA, AML), with controlled delivery through Azure DevOps, Git, peer-reviewed pull requests and CI/CD.
Toolkit
Tools & technologies
Data Platforms & Engineering
- SQL Server
- Microsoft Fabric
- Azure Synapse Analytics
- Azure Data Factory
- Snowflake
- SSIS
Programming & Transformation
- SQL / T-SQL
- MySQL
- Python
- PySpark
- dbt
BI & Visualisation
- Power BI (DAX, Power Query)
- Tableau
- SSRS
- Advanced Excel
Marketing & CRM
- Adobe Campaign Classic
- Emarsys
- Ometria
- Pure360
- Google Analytics 4 (GA4)
Delivery
- Azure DevOps
- Git
- CI/CD
- Agile
AI & Analytics Tools
- AI-assisted analytics
- Generative AI
- Prompt engineering
- Claude
- ChatGPT
Experience
Career timeline
Over 15 years of progression across Data Analyst, BI, Marketing Analytics and Senior Data & Analytics roles.
- Digital & E-commerce ConsultantSri Seafood · Royal Tunbridge WellsApr 2026 – now
- Senior Marketing Data AnalystOneFamily · BrightonApr 2019 – Dec 2025
- Data Analyst (Contract)OneFamily · BrightonAug 2018 – Mar 2019
- Data Analyst (eCommerce & Analytics)Moss Bros plc · LondonJun 2017 – Jul 2018
- Online Marketing & BI AnalystRock Insurance Group · CrawleyMay 2013 – May 2017
- Data AnalystRock Insurance Group · CrawleySep 2010 – Apr 2013
Role highlights
What I delivered in each role
Sri Seafood · 2026 – now
- Designed, built and launched the e-commerce platform for a family-owned seafood start-up, covering the full journey from product discovery to ordering and payment.
- Defined data capture, website analytics and KPI reporting for traffic, engagement, conversion, orders, retention and sales.
- Ran usability testing on the online journey and built the company’s digital presence, including paid Facebook and Instagram campaigns.
OneFamily · 2018 – 2025
- Led multi-channel customer and campaign analytics (CRM, email, web) across 100k+ customers a month, contributing to an 8–10% conversion uplift and 12–15% higher marketing ROI.
- Designed a cloud analytics warehouse on Azure Synapse, Snowflake, SQL Server and dbt, with automated ETL/ELT pipelines in Azure Data Factory and Microsoft Fabric.
- Built enterprise Power BI semantic models and dashboards with RLS and governed datasets; automated reporting cut manual effort by 70%.
- Integrated GA4, CRM and campaign data into a Single Customer View, and evaluated spend with Marketing Mix Modelling and attribution.
- Delivered the Adobe Campaign Classic to Emarsys migration, and full-cycle email and SMS journeys for onboarding, renewals and re-engagement.
- Mentored analysts and developers, set Power BI and data quality standards, and ran delivery through Azure DevOps backlogs.
Moss Bros · 2017 – 2018
- Analysed international e-commerce performance, customer behaviour and conversion trends.
- Built Tableau dashboards for digital KPIs and analysed NPS and customer feedback to find CX improvements.
- Developed T-SQL queries, views and stored procedures integrating multiple data sources.
Rock Insurance · 2010 – 2017
- Built and maintained SSRS reporting and SSIS ETL pipelines, including a legacy MySQL migration and data warehousing.
- Analysed insurance customer, product and operational performance for MI reporting and recommendations.
- Produced customer, marketing and performance reporting for white-label partners including Debenhams and Jet2.
Recommendations
What colleagues say
From managers, senior leaders and peers at OneFamily, Moss Bros and Rock Insurance.
“Satheesh has excellent communication skills and stakeholder management. He effectively translates data queries into simple terms for the marketing team and liaises with them on requirements to achieve optimal outcomes. Working with him was truly a pleasure; he takes the initiative in streamlining processes and optimizing data pipelines to enhance performance. He is a tremendous asset to the campaigns team at OneFamily.”
“I have worked with Satheesh for the past 6 months and found him to be incredibly diligent, delivery-focused, and committed to providing excellent outcomes for his stakeholders. Additionally, his technical knowledge, particularly in data analytics, is exemplary and has greatly assisted the team in maintaining a first-class level of service. Thank you, Satheesh.”
“Satheesh is a first-class data analyst and BI professional. A great guy to work with, he consistently delivers high-quality analysis and insights through BI dashboards and can always find another perspective on data that enhances our understanding of the underlying meanings. I'd recommend Satheesh without hesitation.”
“Satheesh is a great asset to the Moss Bros data insight team. He is diligent, fast, accurate, and most importantly, possesses an exceptional ability to apply insights to commercial situations, making them actionable and therefore highly valuable to the business. Satheesh, you are a true pleasure to work with.”
“Satheesh is a real asset to our team - he skillfully manipulates data in complex forms to provide business insights that have informed our decision-making as an Ecommerce team at Moss. He is hardworking, conscientious, and very focused as an individual.”
“Satheesh does excellent work in his role at ROCK Insurance. He performs his tasks at an advanced skill level, keeps up with developments in his subject area, adapts his expertise as necessary, and leverages his experience to ensure project deliverables can be achieved as promised. He is very organized, approaches his tasks diligently, and works hard within his role.”
“It was a great pleasure to have worked and learned alongside Satheesh, whose strong awareness of client requirements and business improvement methods is commendable. He is a remarkable analyst and colleague who delivers impressive results and complex business solutions regardless of the challenge. Highly recommended!”
“In the five years I have worked with Satheesh, his commitment to his work and enthusiasm for developing and enhancing his skills have been a breath of fresh air. A considerate and respected colleague, he has added significant professionalism to the team.”
“I met Satheesh at Rock Insurance. He is a highly talented business specialist, goal-oriented, and reliable. He possesses strong skills in Database Management, Microsoft SQL Server, Microsoft Azure Cloud Services, Web Analytics, and Email Campaign Management. If you need someone who truly understands data analytics, look no further. Satheesh has helped me numerous times with SQL, servers, and data-related issues, explaining how processes work and how to ensure high security levels. I thoroughly enjoyed working with him!”
“Satheesh is a very talented data analyst and highly skilled in SQL. In my experience working with him, he has consistently demonstrated professionalism, enthusiasm for his work, and a willingness to adapt, learn, and improve. He is also great at helping others and sharing his knowledge within the team.”
“Excellence is a continuous process and not an accident. To succeed in your mission, you must have single-minded devotion to your goal.”
— A. P. J. Abdul KalamLet’s connect
Need trusted data and insight that drives decisions?
I’m based in Royal Tunbridge Wells, Kent, and work with teams across the UK. The quickest way to reach me is LinkedIn.