Data Platform & Engineering
- Designed and maintained a cloud-based marketing data warehouse using Azure Synapse Analytics and SQL Server, enabling scalable reporting and analytics across marketing and business teams.
- Built automated ETL pipelines using SQL and Python, reducing manual reporting workload by 70% and improving reporting accuracy.
Business Intelligence & Reporting
- Developed Power BI dashboards delivering real-time insights on customer engagement, marketing performance, and campaign ROI.
- Created automated reporting solutions integrating CRM, web analytics, and operational datasets to support business decision-making.
CRM & Customer Analytics
- Analysed multi-channel marketing campaigns across CRM, email, and digital platforms, identifying optimisation opportunities that improved campaign engagement.
- Designed and implemented automated CRM customer journeys including onboarding, renewal reminders, and re-engagement campaigns.
- Implemented customer segmentation and A/B testing frameworks to support targeted marketing strategies and campaign optimisation.