Data Platform & Engineering

Designed and maintained a cloud-based marketing data warehouse using Azure Synapse Analytics and SQL Server, enabling scalable reporting and analytics across marketing and business teams.

Built automated ETL pipelines using SQL and Python, which reduced manual reporting workload by 70% and improved reporting accuracy.

Business Intelligence & Reporting

Developed Power BI dashboards that deliver real-time insights on customer engagement, marketing performance, and campaign ROI.

Created automated reporting solutions that integrate CRM, web analytics, and operational datasets to support business decision-making.

CRM & Customer Analytics

Analysed multi-channel marketing campaigns across CRM, email, and digital platforms, identifying optimisation opportunities that improved campaign engagement.

Designed and implemented automated CRM customer journeys, including onboarding, renewal reminders, and re-engagement campaigns.

Integrated Google Analytics 4 (GA4) insights with CRM and campaign data to analyse end-to-end customer journeys, optimise targeting strategies, and improve conversion performance.

Implemented customer segmentation and A/B testing frameworks to support targeted marketing strategies and campaign optimisation.

"Without data, you're just another person with an opinion." - W. Edwards Deming