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    • Home
    • My Background
    • EXPERTISE
    • CREDENTIALS
    • Achievements
    • GITHUB PROJECTS
  • Home
  • My Background
  • EXPERTISE
  • CREDENTIALS
  • Achievements
  • GITHUB PROJECTS

I specialise in designing and delivering scalable data platforms, analytics and business intelligence solutions that transform complex data into actionable insights and support strategic and commercial decision-making. My experience spans financial services, insurance, retail and e-commerce, combining technical data expertise with customer, marketing and digital analytics.


I work across traditional and modern data environments, including SQL Server, Azure, Snowflake and dbt, designing robust data pipelines, data models and analytics-ready datasets that provide trusted foundations for BI and advanced analytics. My experience also covers customer segmentation, predictive modelling, digital customer journeys, conversion analysis and performance measurement.


I have extensive expertise in CRM, marketing automation and campaign management, working with platforms including Adobe Campaign Classic, Emarsys, Ometria and Pure360 (now Spotler) to deliver segmentation, campaign automation, lifecycle communications and performance optimisation.


I partner with business and technology stakeholders to translate complex business challenges into scalable data and analytics solutions, combining technical depth with commercial understanding to improve customer outcomes, operational efficiency and business performance.


Key Skills & Expertise  


Data Engineering & ETL/ELT

 Designing and delivering scalable data pipelines using SQL Server, Azure Data Factory, Python and dbt, integrating and transforming complex data into reliable, analytics-ready datasets. 


Business Intelligence & Data Visualisation  

  Designing data models, dashboards and reporting solutions using Power BI (DAX), Tableau and SSRS to enable performance monitoring, KPI reporting and informed business decision-making. 


Advanced, Customer & Marketing Analytics  

 Delivering customer segmentation, predictive modelling, churn and conversion analysis, cohort analysis and behavioural insights to improve acquisition, engagement, retention and marketing effectiveness. 


Data Platforms & Cloud Analytics  

 Designing and delivering scalable data warehouse and analytics solutions using Azure Synapse Analytics, SQL Server, Snowflake and modern cloud data technologies. 


Digital  & E-commerce Analytics 

Analysing digital customer journeys, website behaviour, conversion, online sales and customer engagement, alongside developing e-commerce solutions, performance tracking and digital measurement frameworks.


Campaign & CRM Data Solutions  

 Delivering data-driven customer communications and lifecycle campaigns using Adobe Campaign Classic, Emarsys, Ometria and Pure360 (now Spotler), covering segmentation, targeting, campaign automation, execution, analysis and optimisation.   


Tools and Technologies  


Data Platforms & Engineering 

  • SQL Server  
  • Azure Synapse Analytics  
  • Azure Data Factory  
  • Snowflake  


 Programming & Data Transformation 

  • SQL / T-SQL  
  • Python  
  • dbt  


 Business Intelligence & Visualisation 

  • Power BI (DAX)  
  • Tableau  
  • SSRS  


 Marketing & CRM Technologies 

  • Adobe Campaign Classic  
  • Ometria  
  • Pure 360  
  • Google Analytics 4 (GA4)  


 Industry Experience 

 

  • Financial Services
  • Insurance
  • Retail & eCommerce
  • Investment & Savings


Previous Experience  


 Over 15 years of progression across Data Analyst, BI, Marketing Analytics and Senior Data & Analytics roles, delivering data and analytics solutions across financial services, insurance, retail, digital and e-commerce environments. 


Digital & E-commerce Consultant, Sri Seafood, Royal Tunbridge Wells, UK, Jan 2026 - Current


Senior Marketing Data Analyst, Onefamily, Brighton, UK, April 2019 - Dec 2025  


Marketing Data Analyst (Contract), Onefamily, Brighton, UK, August 2018 - March 2019  


Data Analyst, Moss Bros plc, Clapham Junction, London, UK, June 2017 - July 2018  


Online Marketing & BI Analyst, Rock Insurance Group, Crawley, UK, May 2013 - May 2017  


Data Analyst, Rock Insurance Group, Crawley, UK, Sep 2010 - April 2013

recommendation

Person working on laptop and drawing with coffee and magazines nearby.

Satheesh has excellent communication skills and stakeholder management. He effectively translates data queries into simple terms for the marketing team and liaises with them on requirements to achieve optimal outcomes. Working with him was truly a pleasure; he takes the initiative in streamlining processes and optimizing data pipelines to enhance performance. He is a tremendous asset to the campaigns team at OneFamily.


--Nadia Fakhouri, Marketing Data Analyst, worked directly with Satheesh at OneFamily


I have worked with Satheesh for the past 6 months and found him to be incredibly diligent, delivery-focused, and committed to providing excellent outcomes for his stakeholders. Additionally, his technical knowledge, particularly in data analytics, is exemplary and has greatly assisted the team in maintaining a first-class level of service. Thank you, Satheesh.


--Adam Walker, Senior Data Quality Analyst & Former Chair of the Employer Consultation Forum (Talking Family) at OneFamily, worked directly with Satheesh at OneFamily


“Satheesh is a first-class data analyst and BI professional. A great guy to work with, he consistently delivers high-quality analysis and insights through BI dashboards and can always find another perspective on data that enhances our understanding of the underlying meanings. I'd recommend Satheesh without hesitation.


--Matthew Henton, Head of Ecommerce, Moss Bros, Senior to Satheesh at Moss Bros


“Satheesh is a great asset to the Moss Bros data insight team. He is diligent, fast, accurate, and most importantly, possesses an exceptional ability to apply insights to commercial situations, making them actionable and therefore highly valuable to the business. Satheesh, you are a true pleasure to work with.”


--Debbie Bond, Digital Director, Moss Bros, managed Satheesh at Moss Bros


“Satheesh is a real asset to our team - he skillfully manipulates data in complex forms to provide business insights that have informed our decision-making as an Ecommerce team at Moss. He is hardworking, conscientious, and very focused as an individual.”


--Jan Oldaker, Web Operation, Moss Bros, worked with Satheesh at Moss Bros


"Satheesh does excellent work in his role at ROCK Insurance. He performs his tasks at an advanced skill level, keeps up with developments in his subject area, adapts his expertise as necessary, and leverages his experience to ensure project deliverables can be achieved as promised. He is very organized, approaches his tasks diligently, and works hard within his role."


--Sarah Hall-Strutt, Operations Director, Rock Insurance, managed Satheesh at Rock Insurance


"It was a great pleasure to have worked and learned alongside Satheesh, whose strong awareness of client requirements and business improvement methods is commendable. He is a remarkable analyst and colleague who delivers impressive results and complex business solutions regardless of the challenge. Highly recommended!"


--Darren McDonald, Commercial Executive, ROCK Insurance Group, worked with Satheesh at Rock Insurance


"In the five years I have worked with Satheesh, his commitment to his work and enthusiasm for developing and enhancing his skills have been a breath of fresh air. A considerate and respected colleague, he has added significant professionalism to the team."


--Mike Dear, Head of IT/Solutions Consultant, ROCK Insurance Group, managed Satheesh at Rock Insurance


"I met Satheesh at Rock Insurance. He is a highly talented business specialist, goal-oriented, and reliable. He possesses strong skills in Database Management, Microsoft SQL Server, Microsoft Azure Cloud Services, Web Analytics, and Email Campaign Management. If you need someone who truly understands data analytics, look no further. Satheesh has helped me numerous times with SQL, servers, and data-related issues, explaining how processes work and how to ensure high security levels. I thoroughly enjoyed working with him!"


--Mariusz Rajczakowski, Web Developer, ROCK Insurance Group, worked directly with Satheesh at Rock Insurance


Satheesh is a very talented data analyst and highly skilled in SQL. In my experience working with him, he has consistently demonstrated professionalism, enthusiasm for his work, and a willingness to adapt, learn, and improve. He is also great at helping others and sharing his knowledge within the team.


--Shaun Sparks, Web Developer & Designer, ROCK Insurance Group, worked directly with Satheesh at Rock Insurance

"Excellence is a continuous process and not an accident. To succeed in your mission, you must have single-minded devotion to your goal". - A. P. J. Abdul Kalam