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    • Home
    • My Background
    • EXPERTISE
    • CREDENTIALS
    • Achievements
    • GITHUB PROJECTS
  • Home
  • My Background
  • EXPERTISE
  • CREDENTIALS
  • Achievements
  • GITHUB PROJECTS

 

I specialise in designing and delivering data platforms, analytics solutions, and marketing data pipelines that enable organisations to transform complex datasets into actionable business insights. My experience spans financial services, insurance, retail, and digital businesses, where I have delivered business intelligence solutions, customer and marketing analytics, CRM-driven customer communications, customer segmentation, and campaign automation to drive business growth and enhance customer engagement.


I bring a strong blend of traditional and modern data engineering expertise, working across both Microsoft and cloud-native data platforms, including Azure, Snowflake, and dbt, to build scalable data architectures, develop robust data pipelines, and deliver analytics-ready data models that support informed decision-making.


I partner with business and technology stakeholders to deliver scalable data solutions, unlock business value from data, and drive measurable outcomes through analytics and insight.


Key Skills & Expertise  


Data Engineering & ETL Pipelines  

 Designing, developing, and maintaining scalable data pipelines using SQL Server, Azure Data Factory, Python, and dbt, ensuring reliable data integration, transformation, and delivery of analytics-ready data models. 


Business Intelligence & Data Visualisation  

 Designing and delivering interactive business intelligence dashboards and reporting solutions using Power BI (DAX), Tableau, and SSRS to support data-driven decision-making, performance monitoring, and stakeholder reporting.  


Customer & Marketing Analytics  

 Analysing customer behaviour, campaign performance, segmentation, and lifecycle journeys to optimise customer acquisition, engagement, retention, and marketing effectiveness across digital channels. 


Data Platforms & Cloud Analytics  

 Designing and delivering cloud-based data warehouse and analytics solutions using Azure Synapse Analytics, SQL Server, Snowflake, and modern data platform technologies to support scalable analytics and enterprise reporting. 


Campaign & CRM Data Solutions  

 Supporting multi-channel customer communications and marketing campaigns using Adobe Campaign Classic, Pure360, Ometria, and CRM data platforms, enabling customer lifecycle management, campaign automation, audience segmentation, and performance analysis.   


Tools and Technologies  


Data Platforms & Engineering 

  • SQL Server  
  • Azure Synapse Analytics  
  • Azure Data Factory  
  • Snowflake  


 Programming & Data Transformation 

  • SQL / T-SQL  
  • Python  
  • dbt  


 Business Intelligence & Visualisation 

  • Power BI (DAX)  
  • Tableau  
  • SSRS  


 Marketing & CRM Technologies 

  • Adobe Campaign Classic  
  • Ometria  
  • Pure 360  
  • Google Analytics 4 (GA4)  


 Industry Experience 

 

  • Financial Services
  • Insurance
  • Retail & eCommerce
  • Investment & Savings


Previous Experience  


 Over 14 years of progression from Data Analyst to Senior Data & Analytics Lead, delivering solutions across financial services, insurance, retail, and digital businesses. 


Senior Marketing Data Analyst, Onefamily, Brighton, UK, April 2019 - Dec 2025  


Marketing Data Analyst (Contract), Onefamily, Brighton, UK, August 2018 - March 2019  


Data Analyst, Moss Bros plc, Clapham Junction, London, UK, June 2017 - July 2018  


Online Marketing & BI Analyst, Rock Insurance Group, Crawley, UK, May 2013 - May 2017  


Data Analyst, Rock Insurance Group, Crawley, UK, Sep 2010 - April 2013

recommendation

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Satheesh has excellent communication skills and stakeholder management. He effectively translates data queries into simple terms for the marketing team and liaises with them on requirements to achieve optimal outcomes. Working with him was truly a pleasure; he takes the initiative in streamlining processes and optimizing data pipelines to enhance performance. He is a tremendous asset to the campaigns team at OneFamily.


--Nadia Fakhouri, Marketing Data Analyst, worked directly with Satheesh at OneFamily


I have worked with Satheesh for the past 6 months and found him to be incredibly diligent, delivery-focused, and committed to providing excellent outcomes for his stakeholders. Additionally, his technical knowledge, particularly in data analytics, is exemplary and has greatly assisted the team in maintaining a first-class level of service. Thank you, Satheesh.


--Adam Walker, Senior Data Quality Analyst & Former Chair of the Employer Consultation Forum (Talking Family) at OneFamily, worked directly with Satheesh at OneFamily


“Satheesh is a first-class data analyst and BI professional. A great guy to work with, he consistently delivers high-quality analysis and insights through BI dashboards and can always find another perspective on data that enhances our understanding of the underlying meanings. I'd recommend Satheesh without hesitation.


--Matthew Henton, Head of Ecommerce, Moss Bros, Senior to Satheesh at Moss Bros


“Satheesh is a great asset to the Moss Bros data insight team. He is diligent, fast, accurate, and most importantly, possesses an exceptional ability to apply insights to commercial situations, making them actionable and therefore highly valuable to the business. Satheesh, you are a true pleasure to work with.”


--Debbie Bond, Digital Director, Moss Bros, managed Satheesh at Moss Bros


“Satheesh is a real asset to our team - he skillfully manipulates data in complex forms to provide business insights that have informed our decision-making as an Ecommerce team at Moss. He is hardworking, conscientious, and very focused as an individual.”


--Jan Oldaker, Web Operation, Moss Bros, worked with Satheesh at Moss Bros


"Satheesh does excellent work in his role at ROCK Insurance. He performs his tasks at an advanced skill level, keeps up with developments in his subject area, adapts his expertise as necessary, and leverages his experience to ensure project deliverables can be achieved as promised. He is very organized, approaches his tasks diligently, and works hard within his role."


--Sarah Hall-Strutt, Operations Director, Rock Insurance, managed Satheesh at Rock Insurance


"It was a great pleasure to have worked and learned alongside Satheesh, whose strong awareness of client requirements and business improvement methods is commendable. He is a remarkable analyst and colleague who delivers impressive results and complex business solutions regardless of the challenge. Highly recommended!"


--Darren McDonald, Commercial Executive, ROCK Insurance Group, worked with Satheesh at Rock Insurance


"In the five years I have worked with Satheesh, his commitment to his work and enthusiasm for developing and enhancing his skills have been a breath of fresh air. A considerate and respected colleague, he has added significant professionalism to the team."


--Mike Dear, Head of IT/Solutions Consultant, ROCK Insurance Group, managed Satheesh at Rock Insurance


"I met Satheesh at Rock Insurance. He is a highly talented business specialist, goal-oriented, and reliable. He possesses strong skills in Database Management, Microsoft SQL Server, Microsoft Azure Cloud Services, Web Analytics, and Email Campaign Management. If you need someone who truly understands data analytics, look no further. Satheesh has helped me numerous times with SQL, servers, and data-related issues, explaining how processes work and how to ensure high security levels. I thoroughly enjoyed working with him!"


--Mariusz Rajczakowski, Web Developer, ROCK Insurance Group, worked directly with Satheesh at Rock Insurance


Satheesh is a very talented data analyst and highly skilled in SQL. In my experience working with him, he has consistently demonstrated professionalism, enthusiasm for his work, and a willingness to adapt, learn, and improve. He is also great at helping others and sharing his knowledge within the team.


--Shaun Sparks, Web Developer & Designer, ROCK Insurance Group, worked directly with Satheesh at Rock Insurance

"Excellence is a continuous process and not an accident. To succeed in your mission, you must have single-minded devotion to your goal". - A. P. J. Abdul Kalam