I am a Senior Data Analyst and Data Engineer based in Tunbridge Wells, UK, with over 14 years of experience in business intelligence, data platforms, analytics, and CRM-driven customer communications across financial services and digital businesses. My expertise includes designing data pipelines, building scalable data warehouses, delivering business intelligence solutions, and supporting CRM and campaign analytics using SQL Server, Python, Power BI (DAX), Azure data services, and modern data transformation tools including dbt.
I have extensive experience across the Microsoft BI stack (SSIS, SSRS, SSAS) and modern cloud platforms, including Azure Synapse Analytics, Azure Data Factory, Azure SQL Database, Snowflake, and dbt. I enable organisations to transform complex data into scalable, well-structured, and actionable insights.
Alongside data engineering and analytics, I bring strong experience in CRM, customer, and marketing analytics, supporting campaign automation, customer journeys, and performance analysis using Adobe Campaign Classic, Ometria and Pure360 (now Spotler). I enjoy combining technical data solutions with analytical insight to help organisations make informed, data-driven decisions.
Originally from Tamil Nadu, India, I moved to the UK to study at Aberdeen Business School, University of Aberdeen, where I completed my MBA. I also hold an MS in Information Technology.
Outside of work, I enjoy exploring new technologies, reading, and long drives. I live with my wife and two daughters.