I am a Certified Data Science and Campaign Management Professional based in Crawley, UK, with 14+ years of experience in Business Intelligence, Data Analysis, and Digital Marketing. My expertise spans across SQL Server, T-SQL, the Microsoft BI Stack (SSRS, SSIS, SSAS), Power BI, Tableau, Sisense (BI), and Azure Data Services, including Azure Synapse Analytics, Azure Data Factory, and Azure SQL Database.
I specialize in Python and AI-driven analytics, with a strong focus on campaign automation using Adobe Campaign Classic and Pure 360. Passionate about leveraging cloud-based BI solutions, machine learning, and predictive analytics, I aim to drive data-driven marketing strategies and actionable business insights.
Originally from Tamil Nadu, India, I moved to the UK as a postgraduate student at Aberdeen Business School, University of Aberdeen, where I earned my MBA in 2007. I also hold an MS in Information Technology (Madurai, India), a Master’s in Human Resource Management, and a PG Diploma in International Business (Pondicherry, India).
Beyond my professional expertise, I am an avid technology enthusiast, reader, and long-drive explorer. I live in Crawley, UK, with my wife and two daughters—my younger daughter is in pre-school, and my older daughter is in Year 5